Flipkart Records Festive Demand Surge During Holi

On Flipkart Minutes, a standout trend this year was the rise of the ‘last-minute celebrator.’ The momentum was particularly intense in the final stretch as orders increased with 6X year on year growth and over 2.5 lakh orders on 4th March between 12am-12pm, spotlighting products such as mobile pouches, men and kids t-shirts, women kurtis, sunglasses and speakers seeing strong traction alongside everyday essentials. The shift towards ‘just in time shopping’ was reflected in purchases across holi colours, pichkaris, sweets and ice cubes. While metros such as Hyderabad, Bengaluru and Kolkata remained strong, the high participation from non-metro cities like Jamshedpur, Surat, Guwahati, Siliguri, Visakhapatnam, Vadodara, Durgapur, Varanasi and Nashik underscored the rising demand for instant, value-driven shopping.