JOHANNESBURG: TVS Motor Company (TVSM)–a global leader in two and three-wheeler manufacturing–today announced its official re-entry into the South African market. In a move to redefine the regional mobility landscape,
TVSM has entered a strategic partnership with The Nexus Collective, a specialized distributorship backed by the Bidvest Group Limited, South Africa’s largest automotive distributor.
Strategic Market Leadership
With this launch, TVSM becomes the only two-wheeler brand in South Africa to operate across multiple product forms and segments simultaneously. This expansion is a cornerstone of TVSM’s international growth strategy; as of 2025, international business accounts for 25% of total sales, with the African continent representing over half of global operational revenue and nearly 70% of export unit volumes.
“South Africa is a strategically important market for TVS Motor Company,” said Peyman Kargar, President – International Business. “This partnership enables us to combine global engineering excellence with strong local execution. Our focus will be on building a scalable distribution footprint and creating sustainable long-term
value in South Africa’s evolving mobility ecosystem.”
Diverse Portfolio for a Dynamic Market
Under the campaign theme “Ride the Future,” TVSM is introducing seven proven products tailored for diverse applications, including daily commuting, leisure, delivery utility, and shared mobility:
- Performance & Sport: TVS Apache RR 310 and TVS Apache RTR 200
- Commuter & Utility: TVS Raider 125, Trak 150, HLX 125 4G, and HLX 150X
- Urban Mobility: TVS NTORQ 125
Rahul Nayak, Continent Head – Africa, emphasized the brand’s commitment to reliability: “Our immediate priority is to ensure strong retail expansion, seamless after-sales support, and consistent brand visibility. We look forward to building a strong, sustainable presence in the market.”
