New Delhi: NIIT Learning Systems Limited [NIIT Managed Training Services (NIIT MTS)] (Ticker Symbol: NIITMTS), a global leader in Managed Learning Services, today announced that it has acquired 100% of SweetRush, Inc. (“SweetRush”), a leader in AI-enabled custom learning experience design and strategic training interventions for Fortune 1000 enterprises, professional associations and not-for-profit organizations. The acquisition has been completed through NIIT MTS’ wholly owned subsidiary, NIIT (USA), Inc., for an aggregate consideration of up to USD 26 million, including annual performance-based earnouts over the next five years, subject to certain customary adjustments in accordance with the definitive agreements.
Headquartered in San Francisco, USA, SweetRush was founded in 2001 by Arturo Schwartzberg and Andrei Hedstrom. SweetRush operates with over 100 team members and an extended pool of industry experts across the United States and Costa Rica, supported by a broader pool of learning professionals.
The union brings together SweetRush’s custom, AI-enabled, human-centered learning experience design with NIIT’s global managed learning scale. SweetRush is recognized for award-winning strategic learning interventions and custom learning solutions, including certification-oriented content and a growing talent solutions capability, while NIIT brings a comprehensive, AI-enabled Managed Learning Services platform serving Global 1000 enterprises, enabling clients to optimize learning investments with measurable outcomes.
The acquisition supports NIIT MTS’ growth strategy through:
● An expanded services portfolio, including strategic learning interventions, certification solutions,
and talent solutions, positioned to drive wallet share expansion across enterprise, association,
and not-for-profit client segments.
● The opportunity to convert project-based relationships into longer-duration, annuity-like
managed learning engagements, by extending NIIT’s broader Managed Learning Services
platform to SweetRush’s client base.
