New Delhi: Affle, a global technology company that delivers premium consumer conversions for advertisers with its verticalized AI-powered Consumer Platform, announced that Affle MEA FZ LLC has entered into a definitive asset purchase agreement with DT (NASDAQ: APPS), formerly Digital Turbine, to acquire select strategic AdColony assets including the AdColony SDK for Android and iOS devices, tech platform, existing integration with in-app publishers and mediation platforms, the brand name, domain and the goodwill exclusively related to the assets.
The acquisition aligns with Affle’s 10X growth strategy to augment its Consumer Platform technology stack with broader SDK reach, spanning a wide and diverse range of mobile publisher connections globally. Affle’s deep verticalization strategy and expanded IP portfolio ensure enhanced human-vs-non-human data distillation to drive premium consumer conversions through its differentiated CPCU (Cost Per Converted User) business model.
“We are excited to announce this strategic acquisition of assets as part of our 10X growth plan,” said Anuj Khanna Sohum, Chairperson, MD & CEO of Affle. “The integration of AdColony is a significant step towards driving global scale for Affle’s advertisers with premium conversions powered by deeper audience intelligence across all our industry verticals. With our integrated stack, we will unlock greater ROI for our advertisers and publishers alike, and thus drive long-term value for our stakeholders.”
The transaction enables DT to further focus investment and resources on its core media and distribution platforms and differentiated data and intelligence assets.
