Dubai: Intellect Design Arena, a global leader in AI-First, enterprise-grade financial technology, today announced that OnCost, Kuwait’s leading FMCG retailer and the nation’s first wholesaler to open its doors to individual consumers, has digitally transformed its operations with eMACH.ai Retail 6DX. This advanced AI-First in-store retail platform has been deployed across OnCost’s branches, marking a strategic leap into next-generation, experience-driven in-store retail.
In a market defined by high consumer expectations and rapid digital adoption, OnCost’s shift to eMACH.ai Retail 6DX represents a conscious pivot from restrictive legacy infrastructure to a cloud-native, microservices-led architecture. By moving away from monolithic systems, OnCost has built a foundation that can respond, learn, and evolve with every customer interaction.
Empowering the “Customer First” Philosophy
As OnCost continues to expand its footprint in Kuwait, this transformation enables a hyperlocal retail ecosystem tailored to the unique demands of the Kuwait market. The adoption of eMACH.ai Retail 6DX provides OnCost with:
● Seamless Omnichannel Integration: A unified data layer that bridges the gap between physical stores and digital touchpoints.
● Precision Inventory Management: Real-time visibility of sales and stock levels to eliminate mismatches across all branches.
● Enhanced Checkout Velocity: High-speed, dual-screen POS deployment designed to reduce wait times and improve engagement.
● Hyper-Personalised Loyalty: Smart, API-led campaigns that reward customer trust and drive deeper engagement through targeted promotions.
The Architectural Edge: eMACH.ai Retail 6DX
Built on the principles of First Principle Thinking, the platform transforms disjointed store operations into a synchronised retail engine. The implementation delivered several key capabilities:
● POS Modernisation: Cloud-native billing systems that ensure business continuity and rapid transaction processing.
● AI-First Rewards: Rule-based cashback program analyses the customer’s shopping patterns and provides smarter rewards aligned with their spending habits.
● Real-Time Analytics: Access to over 30 custom reports, tracking hourly transactions, footfall, and conversion rates for data-driven decision-making.
● Rapid Scalability: The ability to onboard new stores and train operators in record time, ensuring OnCost’s growth remains unhindered by technical debt.
● Complex Promotion Handling: An advanced engine capable of managing Oncost’s unique retail pricing models and bulk discounts effortlessly.
“Our mission has always been to provide the best value and experience to our members,” said Rajan Thomas, Group CTO at OnCost. “With eMACH.ai Retail 6DX, we have a platform that mirrors our ambition – deeply local, infinitely scalable, and intelligently connected. By eliminating operational complexity and delivering instant insights, we are now better equipped to serve the Kuwaiti community with agility and precision.”
Debanjan Kumar, CEO, iDTC, added: “Oncost’s journey is a definitive example of first-principle reinvention. They chose to reimagine their foundation rather than patch old systems. This implementation is not just a technology deployment; it is a business transformation designed for resilience and relevance in the competitive Middle Eastern retail landscape.”
