New Delhi: As the Indian Premier League returns to captivate audiences across the country, Livguard, a leading name in energy storage solutions, proudly announces its association with Punjab Kings for the 2026 season. Stepping in as the team’s Exclusive Power Partner, Livguard is set to harness the scale and passion of cricket’s biggest stage to amplify its reach and connect with a broader audience nationwide.
In India, the IPL is a high-impact cultural moment that shapes conversations, drives visibility, and helps brands connect with fans at scale. For Livguard, which has enjoyed a long-standing association with the IPL and the sentiment it commands across households, this collaboration is an opportunity to take its energy solutions narrative beyond category awareness and into mainstream conversation, where trust, relevance, and everyday impact matter most.
At a time when Indian homes and businesses are increasingly looking at smarter energy choices, Livguard’s association with Punjab Kings reflects the brand’s larger vision of supporting a cleaner and more sustainable future. With logo presence centred on this proposition, the collaboration is expected to create stronger visibility and wider awareness during IPL 2026.
With offerings across inverters, inverter batteries, automotive batteries, and solar solutions, Livguard is building a broader energy solutions ecosystem for homes, businesses, and mobility. This portfolio reflects the brand’s focus on delivering reliable, efficient, and future-ready technologies for a changing India & staying true to its proposition of ‘Powering The Homes of Tomorrow’.
Rakesh Malhotra, Founder, SAR Group, said, “India’s energy future will be defined not only by generation capacity, but by how securely, intelligently, and efficiently energy reaches homes and businesses. At a time when the country is placing growing emphasis on energy efficiency, resilience, and sustainability, this association gives us a powerful platform to take that conversation to a wider audience. At Livguard, we believe the future will be shaped by intelligent, dependable, and future-ready energy solutions that strengthen energy security and support modern lifestyles. IPL is an emotion for the country, and it gives us the scale to bring this message into mainstream focus and reinforce why such solutions are becoming essential for a modern India.”
Satish Menon, CEO, Punjab Kings, said, “We’re pleased to welcome Livguard as our Exclusive Power Partner for the upcoming season. Their focus on reliability and future-ready energy solutions aligns well with the way we think about building a consistent and resilient team environment. We look forward to working together and creating meaningful engagement for fans over the course of the IPL.”
Saurabh Arora, CCO, Punjab Kings, said, “Partnerships like these are about finding a natural fit, and Livguard’s values integrate seamlessly into our larger ecosystem. Through this collaboration, we aim to build a steady and authentic connection with fans while delivering value for the brand at the same time.”
As part of the wider association, Livguard joins forces with Punjab Kings to create a powerful, fan-first movement built on energy and innovation. The collaboration will unfold through player-led brand moments, including meet-and-greet engagements, bespoke video content featuring Punjab Kings players, dynamic digital campaigns and immersive on-ground experiences. Through this partnership, Livguard aims to deepen its connect with cricket enthusiasts nationwide while reinforcing its leadership in reliable power and energy solutions.
As a fast-growing energy storage solutions brand with a broad portfolio spanning backup power, solar, and automotive categories, Livguard is available nationwide across 21,000+ pincodes. Besides this, the brand has over 600K successful rooftop installations, more than 18 lac happy customers, over 26Mn kgs of CO2 emissions saved, and a claim of 10% higher solar generation in just their solar vertical.
As IPL 2026 unfolds, Livguard will look to leverage this association to reinforce the value of future-ready energy solutions and deepen its connection with consumers seeking energy solutions that combine performance, convenience, and long-term value.
