Mumbai: ABD Maestro Pvt. Ltd., the super-premium and luxury spirits brand company and subsidiary of Allied Blenders & Distillers (ABD), has announced the launch of YELLO Designer Whisky, a unique blend of Scotch Malts and Indian Malt whiskies. The unveiling follows the successful debut of Rangeela Vodka by Ranveer Singh, Co-Founder and Creative Partner of ABD Maestro.
YELLO Designer Whisky introduces breakthrough packaging that reflects the pulse of modern India—expressive, youthful, and designed to stand out. With its vibrant color, sleek lines, and distinctive “whisky window,” the product embodies innovation and boldness in both taste and presentation.
Product Highlights
- Fusion Of Malts: Combines Speyside and Highland Scotch malts matured in ex-bourbon oak with rich Indian malts.
- Flavor Profile: Vanilla caramel and gentle oak notes from Scotch malts, complemented by warmth, richness, and a bold finish from Indian malts.
- Packaging Innovation: Sleek, colorful design aimed at modern, confident consumers.
- Market Debut: Launched in Maharashtra at an MRP of INR 2,700 for 750ML; rollout to Goa, West Bengal, and North India to follow.
Leadership Statement
Bikram Basu, Managing Director of ABD Maestro Pvt. Ltd., commented: “YELLO is designed for an innovative, daring and youthful brand construct for product, packaging and communication. It’s born to stand out, with outstanding whisky sitting in the bottle. At ABD Maestro, we build with quality, creativity and consumers at its heart.”
Market Context
As India rapidly advances as a global economy, the super-premium and luxury spirits segment is witnessing strong growth. New-age consumers increasingly value self-expression and identity through the brands they choose. YELLO Designer Whisky, bold in packaging, positioning, and taste, speaks directly to this new generation of confident, culture-forward consumers.
