Greater Noida (World Desk): Frida, a popular US baby brand, has made a shocking and controversial announcement. The brand has decided to introduce breast milk flavoured ice cream to celebrate the launch of its 2-in-1 manual breast pump. Although this ice cream will have nothing to do with real breast milk, it has still managed to create a stir on social media. Frida’s new ice cream, the company says, will mimic the “properties” of breast milk, be rich in nutrients, sweet and salty in taste. However, real breast milk is not approved by food regulators in the US, so breast milk will not be used in the ice cream. Instead, this ice cream will be made by combining nutrients of breast milk such as omega-3 (for the brain), lactose (for energy), and important vitamins like iron, calcium, vitamin B and D, zinc. The company claims that it will be a completely safe and nutrient-rich ice cream, which will give customers a unique taste experience.
Social media floods with reactions
As soon as Frida’s unique product was announced, social media received mixed reactions. Some users thought it was a joke and said that it could be an April Fool’s prank. “I think this should have been announced on April Fool’s day,” wrote a user, while another user said, “I’m going to judge anyone who buys this.” Some also quipped, “I mean, why is this so shocking, when the ice cream is actually made from cow’s breast milk?” However, Frida has clarified its announcement and confirmed that it is indeed going to launch the product. The company also said that they expect “strong demand” for this ice cream.
A new trend or an extraordinary idea?
This move by Frida is definitely something new and unusual, but will it become a long-term trend? Will people really like breast milk flavoured ice cream or will it just prove to be a temporary interest? This move by the brand draws the attention of the audience in a new direction, but time will tell how successful it actually becomes in the market.