Mumbai: Thomas Cook (India) Limited, India’s leading omnichannel travel services company and its group company SOTC Travel, have signed a Memorandum of Understanding (MoU) with the Cinnamon Life at City of Dreams Sri Lanka, South Asia’s first and largest integrated resort. This collaboration brings together Thomas Cook India and SOTC’s market leadership and travel expertise with Cinnamon Life at City of Dreams’ one of a kind integrated hospitality, lifestyle, dining, retail, entertainment and event ecosystem. The partnership aims to accelerate visitation from India to Cinnamon Life by jointly developing enriched travel products, enhancing awareness, and creating elevated, seamless experiences for Indian travellers. The Memorandum of Understanding was signed by Mr. Rajeev Kale, President & Country Head, Holidays, MICE, Visa – Thomas Cook (India) Limited, Mr. SD Nandakumar, President & Country Head – Holidays & Corporate Tours – SOTC Travel and Mr. Hishan Singhawansa – CEO, Cinnamon Hotels & Resorts.
This strategic partnership intends to capitalise on Thomas Cook India and SOTC Travel’s powerful leisure, MICE & Business-BLeisure segments in a multi-pronged initiative that focuses on: product development, knowledge & training, integrated marcom and consumer activations – to build top‑of‑mind visibility and drive visitations to Cinnamon Life at City of Dreams in Sri Lanka.
Rajeev Kale – President & Country Head, Holidays, MICE, Visa –Thomas Cook (India) Limited said, “Through our strategic partnership with Cinnamon Life at City of Dreams Sri Lanka, we are excited to co-create a compelling portfolio around one of South Asia’s most distinctive new hospitality destinations. Cinnamon Life brings together contemporary accommodation, a diverse culinary landscape, premium retail, entertainment, event and wellness facilities — offering Indian travellers a truly all-in-one experience within an integrated setting. Supported by our strategic omnichannel model, goldmine of consumers and deep market expertise, this partnership enables us curate differentiated offerings across our segments. Together, we aim to unlock the significant India market potential for Cinnamon Life at City of Dreams and deliver elevated, seamless experiences for our customers.”
SD Nandakumar, President & Country Head – Holidays & Corporate Tours – SOTC Travel said, “We are delighted to partner with Cinnamon Life at City of Dreams Sri Lanka, a landmark property that aligns strongly with the evolving expectations of today’s Indian traveller. With luxury stays, curated dining and nightlife, premium lifestyle zones and state-of-the-art venues, Cinnamon Life offers a comprehensive proposition for India’s leisure, business and MICE travellers alike. Via our partnership we aim to co-create innovative and differentiated products and go-to-market with a comprehensive marketing strategy – to build awareness and drive visitations for Cinnamon Life at City of Dreams across India’s metros as well as Tier 2 and Tier 3 markets.”
