Greater Noida: RateGain Travel Technologies Limited, a global leader of AI powered SaaS solutions for the travel and hospitality industry, announced the launch of Agentic ARI, an AI-driven intelligence capability embedded within its UNO CRS on Friday. With Agentic ARI, UNO becomes the industry’s first channel manager built on intelligent ARI logic designed to protect revenue in the most time-sensitive booking windows. It delivers higher revenue, greater operational reliability, and faster market agility.
Agentic ARI redefines connectivity by transforming traditional ARI distribution into an intelligent, decision-led framework, marking a significant innovation in the connectivity landscape and setting a new benchmark for how
hotels distribute rates and availability.
With nearly 70 percent of hotel bookings now taking place within 30 days of check-in, traditional ARI engines
often struggle to keep pace. Many continue to process updates sequentially, treating all stay dates and rate changes
with the same priority. During pricing volatility, last-minute inventory shifts, or operational disruptions, time
sensitive updates can be delayed. This can lead to stale pricing, rate inconsistencies across channels, increased risk
of overselling, and missed revenue opportunities.
Agentic ARI addresses this gap by shifting ARI from passive processing to intelligent execution. Instead of pushing
updates only in the order received, the system prioritizes and sequences of rate and inventory changes based on
booking urgency, commercial impact, and real-time market conditions, while maintaining accuracy and disciplined
processing.
Bhanu Chopra, Founder and Managing Director, RateGain, said, “This launch reflects our vision to embed AI at
the core of travel commerce. Distribution is no longer just about connectivity; it is about intelligent execution of
revenue decisions in real time. With Agentic ARI, we are applying AI to ensure that high-impact pricing and
inventory updates reach the market with the urgency they deserve. This enables hotels to reduce revenue leakage,
improve booking reliability, and operate with greater agility in increasingly compressed booking windows.”
Now live within UNO Channel Manager, Agentic ARI prioritizes updates by days to check-in and booking window,
using strict FIFO within each priority band. This keeps near-term rates and availability accurate across OTAs
without data loss or sequencing breaks. For hotels, rate changes accelerate, competitive adjustments, inventory
recovery after cancellations, and close-outs to prevent overselling. For demand partners, it delivers cleaner,
prioritized updates with up to a 30–40% reduction in ARI traffic, fewer mismatches, and more reliable bookings.
Agentic ARI marks the foundation of RateGain’s next-generation connectivity strategy. The company intends to
progressively integrate this intelligence layer across its broader distribution portfolio.
