The continued participation from both existing and new investors underscores growing confidence in Purple Finance’s business model, governance framework, and long-term growth strategy, as the company further strengthens its capital base to support expansion.
Since its successful listing in June 2024, Purple Finance has followed a disciplined, phased approach to capital raising. The company raised ₹44 crore in October 2024, followed by ₹40 crore through a Rights Issue in June 2025, secured ₹39 crore in December 2025 through equity warrants, and now ₹69 crore to support the company’s growth plans.
Backed by consistent capital support and prudent execution, Purple Finance has expanded to 45 branches, with Assets Under Management (AUM) of ~ ₹210 crore as of January 2026 and a team of approximately 430 employees. The company remains focused on responsible growth in the SME and retail lending ecosystem, creating long-term value for its 3,800+ equity shareholders and 4,000+ NCD holders.
