Greater Noida(Business Desk):In a notable meeting held in the capital, Prime Minister Narendra Modi met Venu Srinivasan and Sudarshan Venu of TVS Motor Company. The meeting highlighted the company’s recent initiative to promote tourism in the Kutch region of Gujarat through motorcycling.
TVS Motor Company had shared glimpses of their efforts on X (formerly Twitter), showcasing their campaign aimed at capturing and sharing the natural and cultural beauty of Kutch while encouraging motorcyclists to explore the region.
“It was an honour to call on Honourable Prime Minister, Shri @narendramodi Ji.
Presented to him the TVSM x Rann Utsav 2025 Coffee Table Book. In February this year, TVS Motor Company, in partnership with Gujarat Tourism, curated an extraordinary motorcycling experience at Rann… pic.twitter.com/PTFlXfAwwk
— TVS Motor Company (@tvsmotorcompany) July 19, 2025
In response to the post, Prime Minister Modi expressed his appreciation, stating,
“Glad to have met Venu Srinivasan Ji and Mr. Sudarshan Venu. I commend them for the effort to chronicle the beauty of Kutch and also encourage motorcyclists to go there.”
The initiative is seen as a unique blend of adventure tourism and regional promotion, aligning with the government’s broader push for domestic tourism and sustainable travel. The Prime Minister’s words are expected to add momentum to the campaign, giving it national attention.
TVS Motor Company, known for its innovation and customer outreach, continues to integrate social impact and cultural storytelling into its brand efforts. The campaign in Kutch is another step in that direction.
