New Delhi: Ola Electric, India’s largest pure-play electric vehicle (EV) company, has announced the launch of its festive campaign, Ola Celebrates India, introducing the Ola Muhurat Mahotsav with unprecedented pricing on its S1 scooters and Roadster X motorcycles. Running for nine days starting September 23, the campaign offers select models at prices starting from ₹49,999. Under the Muhurat Mahotsav, customers can purchase the S1 X 2kWh and Roadster X 2.5kW at ₹49,999, while the S1 Pro+ 5.2kWh and Roadster X+ 9.1kWh are available at ₹99,999. Both premium models feature Ola’s advanced 4680 Bharat Cell battery packs. These offers are available on a first-come, first-served basis, with daily Muhurat time-slots announced via Ola’s social media channels.
A spokesperson from Ola Electric stated that the campaign aims to blend progress, culture, and accessibility in a way that resonates with the festive spirit. The initiative is not just about discounted prices but about making world-class EVs accessible to every Indian household, while celebrating the belief that India’s modernity should be rooted in its own identity. Through Ola Celebrates India, the company honors the values, rituals, and aspirations that define the evolving Indian ethos and connects them to innovation and mobility.
Ola Electric currently offers a wide range of EVs. Its premium S1 Gen 3 portfolio includes the S1 Pro+ in 5.2kWh and 4kWh configurations, and the S1 Pro in 4kWh and 3kWh variants, priced between ₹1,20,999 and ₹1,69,999. The mass-market Gen 3 S1 X+ (4kWh) and Gen 3 S1 X (2kWh, 3kWh, 4kWh) range from ₹81,999 to ₹1,11,999. The Gen 2 S1 Pro and S1 X (4kWh) are priced at ₹1,18,999 and ₹97,999 respectively. The Roadster motorcycle lineup includes the Roadster X+ (4.5kWh) and Roadster X (2.5kWh, 3.5kWh, 4.5kWh), priced between ₹99,999 and ₹1,27,499.
At its annual Sankalp event, Ola Electric also unveiled its 4680 Bharat Cell-integrated vehicles, including the S1 Pro+ 5.2kWh and Roadster X+ 9.1kWh, priced at ₹1,69,999 and ₹1,89,999 respectively, with deliveries beginning this Navratri. The event also marked Ola’s entry into the sports scooter category with the launch of the S1 Pro Sport, available in 5.2kWh and 4kWh battery configurations, starting at ₹1,49,999. Deliveries for the sports scooter are scheduled to begin in January 2026.
