New Delhi: Metro Brands Limited, one of India’s foremost footwear retailers, has announced the launch of MetroActiv — a dynamic, multi-brand retail concept aimed at transforming the athletic footwear landscape across the country. With its debut in Indore, Jodhpur, and Dehradun, alongside the rollout of its integrated e-commerce platform metroactiv.com, MetroActiv marks the company’s boldest expansion into the sports performance segment.
Following the successful introduction of global athleisure and lifestyle brands such as Foot Locker, Fila, and New Era, Metro Brands Limited now ventures deeper into performance retail with MetroActiv — a concept built to inspire India to get active and stay active. Designed for a generation on the move, MetroActiv blends accessibility, expertise, and community to redefine how Indian consumers experience sportswear.
Each MetroActiv store, spanning 3,000 to 6,000 square feet, serves as a high-energy retail and experiential hub. The stores feature footwear, apparel, and accessories from leading global performance brands including Nike, adidas, Puma, Asics, Skechers, New Balance, FILA, and more. The product assortment caters to diverse needs such as running, training, lifestyle, and outdoor performance.
MetroActiv’s e-commerce platform complements the physical retail experience with wellness tools like a Calorie Counter, Nutrition Tracker, and BMI Calculator, enabling users to track, shop, and stay active within a unified digital ecosystem. Seamless integration between online and offline operations ensures a smooth and accessible experience for consumers across India.
What sets MetroActiv apart is its team of ‘Pacers’ — highly trained performance advisors who offer authentic fitness expertise and product guidance. The brand also fosters community engagement through partnerships with local running clubs, fitness groups, and sports enthusiasts. From city 5K runs to in-store activations and wellness events, MetroActiv transforms movement into lifestyle and community into culture.
Nissan Joseph, Chief Executive Officer of Metro Brands Limited, stated, “MetroActiv represents the natural evolution of Metro Brands Limited’s commitment to innovation and consumer-centricity. India is at an inflection point where fitness, fashion, and functionality converge, and MetroActiv is designed to champion this shift. Our vision is to make performance retail more inclusive and accessible, bringing world-class brands, credible expertise, and community spirit together under one roof. This is not just the launch of another retail format; it is the beginning of a movement to get India active.”
With MetroActiv, Metro Brands Limited aims to become the most trusted name in athletic sportswear retail, reinforcing its leadership in the footwear and athleisure segment while empowering India’s active lifestyle revolution.
