Commenting on the association, Gautam Seth, Joint Managing Director of HPL, said: “We are delighted to extend our partnership with the Haryana Steelers for the third consecutive year. Over the last two years, HPL Wires has seen encouraging traction, including a 35% growth in Q1 FY26. Our collaboration with kabaddi provides us an effective platform to connect our brand with a wider consumer base, especially the youth in Tier-2 and Tier-3 cities where the growth potential for our Consumer & Industrial segment is significant. With our growing network of 900 authorised dealers and 85,000+ retailers, we look forward to taking this momentum further. We are proud to stand behind
the team once again and wish them every success in the season ahead.”
Karan Yadav, Chief Commercial Officer, JSW Sports, said: “We are thrilled to see HPL Electric & Power Ltd. extend their association with the Haryana Steelers for a third successive season. Partnerships like these play a crucial role in enabling teams to perform at their best, while also building a strong ecosystem for kabaddi’s growth in India. As defending champions, the Steelers step into this season with great belief and ambition, and we are delighted to have HPL continue this journey with us.”
