HPL Electric Extends Partnership With Kabbadi Champions – Haryana Steelers

Kundli: HPL Electric & Power Ltd., a leading Indian electrical equipment manufacturer, today announced the continuation of its long-standing association with the Haryana Steelers kabaddi franchise as Official Partner for HPL Wires for the third consecutive year. The Haryana Steelers, reigning champions of the last season, now look ahead to defend their title. Through this sponsorship, HPL Wires is further strengthening brand visibility, particularly in Tier-2 and Tier-3 markets, where kabaddi enjoys strong grassroots popularity. This partnership underlines the Company’s commitment to community engagement and building strong consumer connect in fast growing regional markets.
Commenting on the association, Gautam Seth, Joint Managing Director of HPL, said: “We are delighted to extend our partnership with the Haryana Steelers for the third consecutive year. Over the last two years, HPL Wires has seen encouraging traction, including a 35% growth in Q1 FY26. Our collaboration with kabaddi provides us an effective platform to connect our brand with a wider consumer base, especially the youth in Tier-2 and Tier-3 cities where the growth potential for our Consumer & Industrial segment is significant. With our growing network of 900 authorised dealers and 85,000+ retailers, we look forward to taking this momentum further. We are proud to stand behind
the team once again and wish them every success in the season ahead.”
Karan Yadav, Chief Commercial Officer, JSW Sports, said: “We are thrilled to see HPL Electric & Power Ltd. extend their association with the Haryana Steelers for a third successive season. Partnerships like these play a crucial role in enabling teams to perform at their best, while also building a strong ecosystem for kabaddi’s growth in India. As defending champions, the Steelers step into this season with great belief and ambition, and we are delighted to have HPL continue this journey with us.”

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