Mumbai: Gulf Oil Lubricants India Ltd. (GOLIL), one of India’s fastest-growing lubricant companies, and Mahindra & Mahindra Limited (Farm Equipment Business – Mahindra Tractors Division) yesterday announced the strategic multi-year renewal of their partnership, reinforcing a growing collaboration that has spanned more than a decade.
The agreement was formalized by R. Veeraraghavan, Senior Vice President – SSU, Mahindra–Farm Tractor Division, and Ravi Chawla, Managing Director & CEO, Gulf Oil Lubricants India Limited, at a ceremony in Mumbai.
Commenting on the renewal, Ravi Chawla, Managing Director & CEO, Gulf Oil Lubricants India Limited, said: “Our renewed partnership with Mahindra Tractors is a testament to the strength of our alliance and the shared values that drive it. In line with our long-term philosophy of partnership for growth, we have, over the past decade, consistently delivered reliable performance and service excellence, adding sustained value to Mahindra & Mahindra. This extension marks a new chapter where we continue to innovate, enhance services for channel partners, and create lasting value for Mahindra customers.”
This multi-year renewal- the longest in the journey so far, reflects the deep trust and shared vision between the two organizations. It underscores a joint commitment to advancing technological innovation, strengthening supply chain efficiency, and elevating customer service excellence across Mahindra’s tractor ecosystem. With this agreement, Gulf Oil will hold the largest share of business for the duration of the partnership.
The renewal reinforces a strategic alliance that began in 2011 with a co-branded initiative alongside Mahindra Automotive and expanded into the Tractors Division in 2014. Over the past 12 years, the partnership has evolved into one of Gulf Oil’s most enduring OEM relationships, built on trust, reliable product performance, excellent service, and a shared focus on innovation and market growth. The collaboration has been consistently strengthened through investments in digital initiatives, efficient supply chain management, and impactful joint marketing campaigns, delivering growth and value for all stakeholders.
