Mumbai: Balaji Telefilms Limited, India’s leading entertainment powerhouse, has announced the launch of its new-age, family-friendly digital app ‘Kutingg’, marking a significant leap in its digital transformation journey. The app is designed to cater to evolving content consumption habits and the rising demand for innovative, mobile-first formats.
Positioned as a family-first entertainment destination, Kutingg offers a diverse content slate that includes gripping dramas, youthful series, mini-series, reality formats, talk shows, short-form snackable content, and films. The platform also embraces vertical video formats, aligning with the preferences of today’s mobile-centric audience.
Programming on Kutingg is curated under key segments such as:
- Daily Dose of Entertainment: Pyaar Kii Raahein, Saas, Bahu aur Swaad
- Weekend Binge: Cheerleader
- Superstar Library: Bose, Mentalhood
- Non-Fiction & Chat Shows: Swaad Se Karenge Sabka Swagat, i’s For India, Morning Mantra, The Impact Circle, Laut Aao, Bollywood Gapshap, Game Plans
Sanjay Dwivedi, Group CEO and CFO of Balaji Telefilms Ltd., commented: “Today’s audiences want stories that are sharper, shorter, and more personal—and Kutingg is our answer to that. This is not just another entertainment app; it’s a family-first destination offering Kadak stories across fiction and non-fiction, from snackable content to immersive limited series and vertical formats. With Kutingg, we aim to deliver moments that bring families together and spark meaningful conversations.”
Nitin Burman, Group Chief Revenue Officer, added: “Kutingg is more than a platform—it’s an ecosystem where content, creators, and audiences converge. With its wide spectrum of genres and fresh storytelling, we’re unlocking new opportunities for brands and partners to connect with audiences in impactful ways. Our vision is to make Kutingg India’s preferred family-first entertainment hub and a space where innovation in content and commerce thrive together.”
With its launch, Kutingg positions itself as a dynamic, independent digital hub tailored for India’s growing mobile-first audience. The move reinforces Balaji Telefilms’ pioneering role in shaping the future of OTT entertainment in the country.
