Mumbai: Avaada Group, one of India’s leading integrated clean energy conglomerates, has unveiled its ambitious new brand campaign, “Always Clean, Always On”, emphasizing the critical importance of uninterrupted clean power in a rapidly digitized and electrified world. The campaign made its high-profile debut on Kaun Banega Crorepati (KBC), India’s most-watched television show, sparking a nationwide conversation on energy and the future of technology.
As the world enters the next wave of industrial transformation—driven by Artificial Intelligence (AI), advanced manufacturing, and intelligent infrastructure—energy has emerged as the new currency of progress. The computing power behind AI, robotics, data centres, and smart factories demands scalable, sustainable, and round-the-clock electricity like never before. Power availability is fast becoming the single biggest constraint to this future, positioning developers capable of delivering clean energy at scale as leaders of tomorrow.
“Digitalization is not just a trend, it is the foundation of global economic growth,” said Vineet Mittal, Chairman of Avaada Group. “AI, automation, and precision manufacturing are reshaping industries, but behind every algorithm, every product, and every real-time insight is an enormous amount of electricity. The energy demands of tomorrow are not linear; they are exponential. If the future runs on intelligence, then intelligence must run on clean power.”
Mittal further added, “At Avaada, we believe that powering innovation should not come at the cost of the planet. Our commitment to ‘Always Clean, Always On’ reflects our readiness to serve as the energy backbone for the AI economy, through solar, wind, hybrid systems, pumped hydro, and battery storage solutions that are sustainable, reliable, and scalable.”
With 6 GWp of operational renewable energy capacity and over 26 GWp under implementation, Avaada Group is strategically positioned to power the next wave of AI-driven digital transformation, delivering the clean, scalable energy foundation that tomorrow’s intelligent infrastructure demands.
The campaign film, created by Leo India, tells a visually compelling story through the eyes of a child interacting with an AI assistant. Each innocent query—“why?”, “how?”, “what if?”—triggers massive digital activity behind the scenes, symbolizing the immense compute power and electricity consumption required to deliver AI responses. As the narrative zooms out, viewers witness the rising energy intensity of AI juxtaposed against the urgent need for clean, uninterrupted power.
In a stirring voiceover during the campaign’s premiere, Amitabh Bachchan delivered a powerful thought:
“Aaj ek AI search, kal crore AI searches… Sochiye, kal kitni urja chahiye hogi in sab ko? Aur agar woh urja hi na rahi… toh sawal bhi ruk jayenge, jawab bhi… sirf andhera.”
(One AI search today, a billion tomorrow—imagine the energy it will need. And if that energy runs out, there will be no questions, no answers… only darkness.)
This metaphor reflects a critical inflection point. As AI adoption accelerates and electrified manufacturing and smart infrastructure take centre stage, the gap between energy demand and clean energy supply is widening. Avaada’s campaign highlights the urgency to bridge that gap now.
Across the globe, power constraints are emerging as a key bottleneck to economic and digital expansion. From semiconductor fabs and hyperscale data centres to automated factories, new-age industries are facing delays and disruptions due to unreliable or insufficient energy availability. In this environment, energy certainty becomes a strategic advantage.
Avaada’s suite of round-the-clock clean energy solutions—including utility-scale renewables, energy storage, green hydrogen, and upcoming green data centres—positions the Group at the forefront of enabling a digital, decarbonized future.
While the flagship film focuses on AI’s burgeoning power needs, upcoming extensions of the campaign will spotlight the energy demands of emerging sectors such as advanced manufacturing, electric mobility, digital services, and green hydrogen production. The integrated campaign will roll out across print, digital, and outdoor platforms in the coming weeks.
