Mumbai: ABD Maestro Pvt. Ltd., the super-premium and luxury spirits subsidiary of Allied Blenders & Distillers (ABD), has unveiled ZOYA Pink Mix Berries Gin, a small batch- led extension of the celebrated ZOYA portfolio.
The introduction of ZOYA PINK arrives at a time when India’s premium spirits landscape is witnessing strong momentum; driven by a new generation of consumers embracing craft-led offerings and experimentation with cocktails. Trending as a leading global market for spirits, consumer demand in India is increasingly being shaped by flavour-forward profiles, visual appeal, and elevated drinking experiences.
ZOYA Pink Mix Berries Gin artfully balances a classic juniper base with a vibrant infusion of strawberry, cranberry, blackberry, and raspberry. The result is a beautifully blushed spirit that is both visually striking as well as indulgent, offering a smooth, refreshingly berrilicious finish.
Made in small batches from premium grain neutral spirits, this gin reflects ZOYA’s commitment to quality and craftsmanship. Ingredients are meticulously sourced from across the globe to deliver a balanced and refined expression. Versatile in its appeal, Zoya Pink lends itself seamlessly to a range of occasions from sunlit brunches and relaxed sundowners to intimate evening gatherings.
The launch further strengthens ZOYA’s positioning as a contemporary gin brand that combines refinement with modern flavour exploration.
Commenting on the launch, Bikram Basu, Managing Director, ABD Maestro, said, “At ABD Maestro, we view the expansion of the ZOYA portfolio as an opportunity to reimagine the gin experience. With ZOYA Pink Mix Berries Gin, we have crafted a vibrant expression that balances artisanal botanicals, fabulous choice of berries, with a smooth, indulgent profile.”
ZOYA Pink Mix Berries Gin is currently available in Maharashtra at a price of INR 2,500 with a phased rollout planned across key markets in India. Zoya Gin portfolio with its existing flavours of Watermelon Gin and Espresso Coffee Gin has a strong established presence in key markets in India and expanding its presence in travel retail and key international markets.
