Mumbai (Harshit Yadav): While India is labelled as primarily a consumer rather than a maker of #whisky, the national attitudes have been evolving. A multinational company called D’YAVOL was named as the best indoor/malt whisky drink. The whiskey has made its way to all corners of the world and gained a lot of popularity due to its unique Bollywood feel.’ Co-founded by Aryan Khan, son of Shah Rukh Khan, this luxury spirit has been crowned “Best Overall Scotch” at the New York World Spirits Competition (NYWSC), and it’s making waves for all the right reasons.
Blending Bollywood with Fine Whisky.
D’YAVOL Inception isn’t your average whisky—it’s a symbol of aspiration and craftsmanship. Aryan Khan, alongside partners Bunty Singh and Leti Blagoeva, launched the luxury brand in 2023 with a clear mission: to create a whisky that blends tradition, innovation, and global appeal. The brand’s association with Bollywood royalty Shah Rukh Khan only adds to its allure, but its success lies in the quality of the product.
Crafted from eight single malts sourced from Scotland’s finest whisky regions—Speyside, Highland, Lowland, and Island—the blend skips grain whisky altogether. This very exceptional selection is going to provide a malt experience that is going to be very pure for you. It gives birth to a complex yet very smooth flavour that you can enjoy to the fullest.
According to Aryan Khan, “Winning this award validates our commitment to quality and authenticity. It’s proof that Indian brands can excel on the world stage.”
What Makes It Stand Out?
The flavours of D’YAVOL Inception are expressive and artistic on their own. The whiskey, which was stored in the Tawny Port and Madeira casks for the first time, abounds with deep layers of dark chocolate, dry fruit, spiced vanilla, and mild cigarette smoke, which makes the drink extraordinary. The judging panel at the NYWSC described it as “exhibiting layers of complexity with earthy sweetness and lingering spice.”
This whisky, with its 47.1% ABV, has not only attracted the showmen but also acted as a testimony to the innovation that takes place in a market largely dominated by tradition blends.
Recognition Among the Best.
What is truly impressive about D’YAVOL Inception’s win is that it is among great companies. The whisky was a finalist alongside The Sassenach (created by Scottish actor Sam Heughan) and The Singleton (a Diageo masterpiece). D’YAVOL Inception’s acquisition of the lead spot has directly placed India amidst the top contenders in the global spirits market.
Shah Rukh Khan echoed this sentiment, calling the award “a testament to the belief that the finest things in life are crafted with care and passion.”
Luxury in a Bottle.
In the highly influential niche of fine spirits, the D’YAVOL Inception label, priced at ₹9,000–₹9,800, is the perfect match for aficionados who seek the ultimate whisky experience along with luxury-seeking people. Its bold yet refined character ensures it’s more than just a drink—it’s an experience.
A New Era for Indian Whisky.
The D’YAVOL Inception is not only a whisky; it is a cultural phenomenon. Through the fusion of world-class craftsmanship and a touch of Bollywood magic, Indian whisky has become globally famous.
D’YAVOL Inception is the best choice for people who want to find a whiskey that has both the elements of tradition and innovation. Just like Aryan Khan said: “The start is just the beginning.”
