Under the arrangement, Cupid Limited will receive 400 square feet of dedicated retail space across V2 Retail’s existing network of over 425 stores, as well as all future stores opened by the Company. The initiative is aimed at strengthening V2 Retail’s product assortment by introducing a wider range of personal care, hygiene, wellness and consumer products across its retail network.
Supply operations are expected to commence shortly, with the products targeted to be available across V2 Retail’s entire store network by mid-December 2026. The partnership is expected to enhance product accessibility, provide customers with greater choice and further strengthen V2 Retail’s in-store shopping experience.
Ram Chandra Agarwal, Chairman & Managing Director said: “We are delighted to enter into this long-term strategic arrangement with Cupid Limited, a company that is rapidly establishing itself as a strong and trusted Indian brand in the personal care and wellness segment. At V2 Retail, our focus has always been on delivering exceptional value to our customers through a combination of quality, affordability and choice.
Cupid’s growing portfolio of high-quality personal care and wellness products will significantly strengthen our in-store offerings and allow us to provide our customers with superior-quality products at highly compelling price points. We see significant potential in this partnership as personal care, hygiene and wellness become increasingly important categories for Indian consumers.
By providing Cupid with dedicated retail space across our entire store network, we intend to build a strong, differentiated offering that enhances the shopping experience, drives incremental customer engagement and creates meaningful value for both organisations.
As V2 Retail continues expanding its footprint across India, we look forward to growing this partnership and bringing Cupid’s products to an increasingly large customer base.”
