Mumbai: Parle Biscuits, maker of the iconic Parle-G, Monaco, Hide & Seek and Melody, has appointed George Kovoor as its Chief Executive Officer, effective September 1, 2026. Kovoor brings with him a distinguished career spanning over three decades at PepsiCo, with extensive experience across consumer businesses and markets.
Commenting on the appointment, Ajay Chauhan, Managing Director, Parle Biscuits, said, “We welcome George and look forward to working closely with him to build on Parle’s strong foundation, strengthen our capabilities and open new opportunities for sustainable growth. As our business continues to evolve with the changing needs of Indian consumers, his ability to drive results, develop talent and navigate complex markets will be invaluable. The company looks forward to his leadership and contribution to its next phase of growth.”








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