Pune: Persistent Systems (BSE: 533179 and NSE: PERSISTENT), a global Digital Engineering and Enterprise Modernization leader, announced a partnership with the San Francisco Unicorns for the 2026 Major League Cricket (MLC) season on Monday. Under the agreement, Persistent will serve as an official Re(AI)magining™ Partner within the team’s premium partnership tier.
The partnership highlights Persistent’s focus on bringing AI and data-led innovation into real world high-performance environments where speed, adaptability and insight define outcomes.
This collaboration aligns with Persistent’s strategy to expand its AI-led capabilities in North America and build closer proximity to clients operating in real-time, decision-intensive environments. The partnership will be activated through Persistent’s #GameReAImagined campaign, which explores how AI is helping make the hidden layer of the game more visible through performance insights on the field and richer fan experiences off it.
As the Official Re(AI)magining™ Partner, Persistent will explore opportunities with the franchise across data, AI and fan engagement initiatives, extending the relationship beyond sponsorship into potential areas of innovation. With MLC rapidly expanding across key U.S. markets, the partnership creates a compelling environment to demonstrate how intelligence, analytics and technology can shape both performance and fandom.
As part of the partnership, Persistent will have a strong presence across team and digital platforms. The partnership has been designed as an integrated engagement platform, including brand visibility through on-field perimeter boards, team kit branding and a dedicated branded content property, Persistent Coaches’ Corner. Together, these elements combine on-field visibility with deeper storytelling and curated interactions. The collaboration also includes a dedicated hospitality suite, creating opportunities to connect with clients and partners in North America within a high-performance setting, including select invite-only experiences to enable deeper engagement.
