Mumbai: In a strategic initiative to boost travel to Queensland – Australia from the high- potential India market, Thomas Cook (India) Limited, India’s leading omnichannel travel services company, and its group company, SOTC Travel, have signed a long-term, multi-pronged MOU with Queensland Tourism (Tourism and Events Queensland). This strategic collaboration will ensure focus on growing Queensland’s visibility and inspiring year-round visitation from India. The MOU was signed by senior leadership from Thomas Cook (India) Limited and SOTC Travel with Katie Mills, International Director at Tourism and Events Queensland in the presence of Hon David Crisafulli MP, Premier of Queensland and Minister for Veterans.
This multi-pronged long-term MOU will focus on content, education & training programmes and joint marketing, leveraging Thomas Cook India and SOTC Travel’s strategic phygital model (range of digital platforms and extensive pan-India retail network) to position Queensland as an ideal destination for leisure, MICE, B-leisure, and sports tourism across India’s metro, mini-metro, and Tier 2 and 3 markets.
Home to UNESCO World Heritage sites like the Great Barrier Reef and the Daintree Rainforest, Queensland offers travellers a wide range of unique experiences. The Gold Coast is known for its theme parks, beaches and adventure activities, the Whitsundays for its white-sand island stays and sailing opportunities. Brisbane’s modern, cosmopolitan touch with its riverfront precincts, diverse dining, rooftop bars and nightlife, Cairns and Port Douglas serve as gateways to reef and rainforest exploration. Queensland appeals to all traveller segments – multi-generational families, couples to young India’s millennials & GenZ and MICE groups. In addition, sports tourism, fuelled by Indians’ love for cricket and global sporting events like the upcoming 2032 Brisbane Olympic Games.
