India: TBO has officially completed the acquisition of U.S.-based Classic Vacations from Phoenix-headquartered investment firm The Najafi Companies. The total consideration for the deal stands at $125 million, inclusive of closing adjustments. This strategic move follows TBO’s earlier announcement on September 2nd, confirming its definitive agreement to acquire the luxury travel brand.
Classic Vacations, a trusted name in the U.S. luxury travel market for over five decades, will continue to operate as an independent brand under its current leadership team, led by CEO Melissa Krueger. The company’s legacy of strong advisor and supplier relationships will be preserved, while its future will be powered by TBO’s advanced technology platform, global inventory access, and expansive distribution network.
With this acquisition, Classic Vacations is poised to scale rapidly, diversify its offerings, and deliver enhanced value to its community of over 10,000 travel advisors and their clientele. The integration of TBO’s tech-driven infrastructure will enable Classic to streamline operations, improve service delivery, and tap into new market segments across geographies.
The acquisition marks a pivotal step in TBO’s strategic roadmap to become one of the world’s largest travel-tech platforms. By entering one of the most significant source markets for premium outbound travel, TBO strengthens its global positioning and reinforces its commitment to luxury travel innovation.
Speaking on the development, TBO emphasized that the combined platform will harness the network effects of the travel-tech ecosystem—accelerating growth, deepening engagement, and unlocking new opportunities for collaboration and expansion. The move also aligns with TBO’s broader mission to redefine travel experiences through technology, personalization, and global reach.
Classic Vacations’ continued independence ensures that its brand ethos and customer-centric approach remain intact, while benefiting from the scale and resources of a global travel-tech powerhouse. The synergy between TBO’s digital capabilities and Classic’s deep-rooted industry relationships is expected to drive innovation and elevate service standards in the luxury travel segment.
This acquisition also signals a broader trend in the travel industry, where tech-enabled platforms are increasingly consolidating to offer seamless, scalable, and personalized travel solutions. As consumer expectations evolve and demand for premium experiences rises, companies like TBO and Classic Vacations are well-positioned to lead the transformation.
The Najafi Companies, known for its strategic investments across industries, played a key role in nurturing Classic Vacations during its ownership period. With the transition now complete, Classic embarks on a new chapter backed by TBO’s vision, resources, and global ambition.
Together, TBO and Classic Vacations aim to redefine luxury travel by combining legacy expertise with cutting-edge technology—creating a future where travel is not just booked, but curated with precision, personalization, and purpose.
