Mumbai: SOTC Travel, a leading omnichannel travel and tourism company, has inaugurated its fourth strategically located franchise outlet in Kozhikode, Kerala. This expansion reinforces the company’s commitment to South India, recognizing Kerala as a key growth market and aiming to meet the evolving travel needs of the region’s consumers.
Located at Centrio on Ram Mohan Road, the new outlet strengthens SOTC’s presence in North Kerala’s urban hub and caters to both leisure and business travellers. It offers a wide array of travel solutions, including domestic and international holidays such as group tours, personalised holidays, and cruises. The outlet also provides value-added services like travel insurance, ensuring seamless, end-to-end travel experiences.
Kerala continues to show dynamic travel trends, with top domestic and subcontinental destinations including Kashmir, Himachal Pradesh, Rajasthan, Andaman, Bhutan, and Sri Lanka. International favourites span Europe, Australia, New Zealand, Singapore, Malaysia, Vietnam, Thailand, Bali, Japan, South Africa, and Egypt. Travellers from Kerala are increasingly opting for experiential journeys such as luxury cruises, Northern Lights in Scandinavia, self-drive holidays, island stays in Maldives and Mauritius, and adventure travel to Ladakh and the North-East. Key customer segments include multi-generational families, honeymooners, working professionals, millennials, and Gen Z travellers. Average holiday durations range from 4–6 days for domestic or short-haul trips to 10–12 days for long-haul vacations.
Rakesh Bawa, Senior Vice President & Head – Holidays, SOTC Travel Limited, commented, “Kerala is an important source market for us, with travellers seeking diverse and evolving experiences. The launch of our Kozhikode outlet enables us to strategically deepen our presence in North Kerala, catering to both business and leisure segments while delivering both group and customized holiday solutions. This expansion reflects our commitment to leveraging high-potential markets in South India for sustainable growth and enhanced traveller satisfaction. My team and I look forward to welcoming our customers at this new location and delighting them with exceptional travel offerings.”
