New Delhi: Intellect Design Arena Ltd. has been honoured with the prestigious AI for Financial Services Award at the National AI Awards 2025, held on October 16 in the United Kingdom. The accolade recognises Intellect’s groundbreaking deployment of multi-agentic AI digital experts via its flagship Open Business Impact AI platform, Purple Fabric, which has revolutionised complaint handling for financial institutions.
The award-winning implementation was showcased through a successful deployment at a leading UK wealth management firm. Purple Fabric’s architecture integrates multiple specialised Digital Experts—each responsible for data ingestion, data gathering, investigation, and reporting—working in concert to deliver rapid, explainable, and compliant resolutions. This AI-driven system aligns with the Financial Conduct Authority’s (FCA) Consumer Duty regulations and has empowered case handlers to process complaints up to ten times faster, achieving over 80% SLA compliance and significantly enhancing customer experience.
Banesh Prabhu, CEO of IntellectAI, expressed pride in the recognition, stating, “Winning a globally recognised National AI Award for Financial Services is a profound honour. This achievement reaffirms Intellect’s capabilities to build explainable, compliant, and human-centric AI experts that set new global standards for the future of financial technology and work. Our Purple Fabric platform, the world’s first Open Business Impact AI platform, exemplifies how multi-agent systems act as digital experts to augment human operation with a digital workforce.”
The National AI Awards, hosted by BBC Technology Editor Zoe Kleinmann, celebrate excellence across the rapidly evolving field of artificial intelligence. This year’s ceremony highlighted the UK’s global leadership in AI and the behind-the-scenes efforts to build ethical and transformative systems. Fergus Bruce, CEO of The National AI Awards, commended the winners, noting, “This has been our most ambitious year yet, with nominees showing the full spectrum of how AI is reshaping industries. The winners in the business category embody leadership that combines innovation, responsibility and measurable impact. They are setting a standard for how AI can deliver commercial success while driving wider progress.”
Intellect Design Arena’s win marks a significant milestone in enterprise AI adoption, setting a benchmark for how digital experts can drive operational excellence and regulatory alignment in financial services.
