Mumbai: Balaji Telefilms Ltd has announced a record-breaking launch for its newest digital product, Balaji Astro Guide, which registered over 250,000 downloads within 24 hours of launch. This milestone positions the app among the fastest-scaling digital products from an Indian entertainment studio.
The launch announcement by Ekta Ravi Kapoor, Founder and Joint MD of Balaji Telefilms Ltd, triggered an unprecedented traffic surge, with peak loads reaching 2–3x higher than projected benchmarks. The spike briefly impacted server performance before systems were stabilised and fully restored.
With strong early traction and a rapid climb to the top of the iOS Free App (Lifestyle) charts, Balaji Astro Guide is emerging as a serious contender in India’s fast-growing astrology and spiritual wellness market—one of the country’s highest-frequency digital categories.
Speaking on the milestone, Ekta Ravi Kapoor said: “Astrology is a deeply personal and culturally rooted category. Our aim is to bring authenticity and trust. The early traction has validated our creative and product direction.”
Adding to this, Sanjay Dwivedi, Group CEO and Group CFO of Balaji Telefilms Ltd, commented: “The market response has been exceptional and far beyond our upper-case scenarios. Astrology and spiritual wellness form a large, recurring-use digital category, and Balaji Astro Guide strengthens our diversification beyond traditional media. We expect this to become a meaningful contributor to our digital revenue over the next 12–18 months.”
With Balaji Astro Guide, the company signals its intent to build long-term digital IP beyond entertainment, positioning itself at the intersection of content, culture, and consumer-tech. The early numbers indicate that Balaji Telefilms is building a scalable digital ecosystem that extends its brand into new, high-engagement categories.
