Greater Noida: AdCounty Media India Limited (“Adcounty Media/the company”), a leading digital-first adtech company, has appointed Gaurav Dikshit as an Advisor to Board.
The appointment is intended to help reinforce Adcounty Media’s strategic roadmap for future
growth, expand upon its partner ecosystem, and define their market expansion strategy over time.
In his new role, Dikshit will work in close collaboration with the leadership and board to facilitate strategic direction related to partnerships, improve growth metrics and create long-term value, in addition to helping unlock new opportunities within digital ecosystems that have great potential for positive impact.
Dikshit brings 20+ years of expertise across media, marketing, strategy, growth, content and
digital transformation through blending ideas, insights & execution into scalable business
outcomes. As an ideas/driven leader, he started his journey as a media planning professional travelling through the various levels of Strategy, Content, Digital, Corporate and has now progressed to leading companies. His well-rounded view has been developed by working throughout the entire ecosystem – Agencies, Clients, Entrepreneurial Owners & Business
Consultants. Dikshit knows both sides of Brands and Busineses.
An alumnus of the Indian Institute of Mass Communication (IIMC), Dikshit possesses an extensive knowledge of media, consumer insight, and the digital ecosystem.
Over the years, he has held leadership and strategic roles across some of the most respected
organizations in the industry. His career journey includes:
● Grey Worldwide – Media Planning, working on brands such as BSNL, Wrigley’s, and
Aviva
● RK Swamy – Media Planning, handling BSNL and Blackberrys
● Starcom – Media Planning, working on Samsung, LVMH, Kohler, and UCB
He later moved into leadership roles starting with:
● Mindshare (GroupM) – Media Planning (including Digital) and Strategy, where he worked
on Apollo Tyres, Swatch Group, Lufthansa, BPTP, and Volvo Cars, driving integrated media and growth-focused strategies
● Samsung India – Strategy, Growth and Communication, as part of the Corporate Media Marketing team, focusing on scale, reach, and performance-driven outcomes
● RK Swamy Delhi – Media Head (Delhi) and Digital India Head, where he led multiple high-impact government initiatives including the launch of Digital India, Jan Dhan Yojana, PFRDA, Mudra Loan, and campaigns for UNICEF
Dikshit has also been an entrepreneur who has developed and scaled many digital- and content
based platforms with an emphasis on growth markets, specifically developing and rural markets.
He was able to create and operate two distinct digital- and content-centric platforms targeting rural customers and children, using all his previous experiences and knowledge in media, content, and technology.
Speaking on the appointment, the Co-founder & Whole Time Director of the Company of AdCounty Media, Delphin Varghese, said, “Gaurav’s exceptional combination of strategic foresight coupled with directly applied entrepreneurial knowledge as well as a firm grasp of both traditional media outlets (TV/Radio) and digital ecosystems (social media) provides our executive leadership path with further strength as we ramp up growth opportunities. In addition, Gaurav’s knowledge will significantly contribute to developing AdCounty Media’s partner strategy, increasing our market position, and helping build a long-lasting value for both the business and our partners.”
