Greater Noida: PSB Xchange and WOGOM announced the enablement of a ₹5,000 crore credit pipeline designed to strengthen supply chain financing access for SMEs and MSMEs across India’s distribution ecosystem on Monday. The integration connects WOGOM’s network of over 7000 retailers with PSB Xchange, a unified digital credit infrastructure platform supported by 12 Public Sector Banks in India and powered by Veefin Solutions’ Technology.
Through this integration, real trade transactions generated on the WOGOM platform are connected to institutional, bank-backed financing available through PSB Xchange’s multi-lender working capital ecosystem. The collaboration is intended to simplify and accelerate working capital access for MSME retailers and distributors by enabling structured financing linked directly to live commercial activity. As adoption expands, this partnership can potentially enable 2,000+ distributors across the ecosystem to transition to institutional, bank-backed credit over time, subject to onboarding and lender eligibility.
WOGOM is a digital B2B commerce platform connecting retailers and authorised distributors across India. By embedding institutional credit into trade, WOGOM helps solve Money, Margin, and Discovery challenges by improving access to working capital (Money), enabling better buying power (Margin), and helping partners source the right products reliably (Discovery).
PSB Xchange brings together participating Public Sector Banks and ecosystem partners on a common digital infrastructure to standardise onboarding and execution of supply chain finance and working capital programs. By leveraging institutional bank participation through a shared technology framework, the platform enables structured and transparent working capital financing aligned to real trade flows.
For end users, the integration enables faster access to institutional financing, competitive bank rates and reduced paperwork. By connecting live transaction data to bank-backed liquidity, the model seeks to improve credit flow and strengthen trust across the retail supply chain ecosystem.
Sahil Sikka, Chief Business Officer & Chief Financial Officer, PSB Xchange, said, “By connecting digital trade ecosystems such as WOGOM to Public Sector Bank liquidity through PSB Xchange, we are strengthening access to formal working capital for retailers and distributors. This initiative supports the broader objective of expanding structured credit access and improving transparency across India’s MSME supply chains.”
Ravi Patel, Co-founder, WOGOM said, “Access to timely and affordable working capital is critical for retailers and distributors. Through our integration with PSB Xchange, eligible partners can use their real business transactions to access institutional, bank-backed financing with competitive rates and reduced documentation. This will strengthen liquidity and build greater confidence across the trade ecosystem.”
