Mumbai: Balaji Telefilms Ltd., India’s leading entertainment powerhouse, has officially entered the spirituality-tech space with the launch of AstroVani by Balaji — India’s first premium astrology app designed to deliver personalized, authentic, and tech-enabled astrological guidance.
AstroVani by Balaji reimagines astrology for the modern Indian user, offering a seamless, ad-free experience that prioritizes trust, privacy, and cultural relevance. The app provides daily horoscopes, life guidance, and live one-on-one consultations with verified astrologers, numerologists, and palmists. Whether users seek clarity on career, relationships, health, or family matters, AstroVani connects them to trusted experts who offer meaningful insights tailored to their journey.
Speaking at the launch, Ektaa R Kapoor, Founder and Joint Managing Director of Balaji Telefilms Ltd., shared her personal connection to astrology, stating, “I’ve always believed in the power of astrology as it has been a guiding force in my life, offering perspective and direction throughout my journey. AstroVani by Balaji is something I’ve envisioned for a long time; it’s a heartfelt initiative created to help people across India and connect with the best astrologers to find guidance that fits seamlessly into their daily lives. My hope is that it becomes a trusted companion for anyone seeking clarity and confidence in their journey.”
Sanjay Dwivedi, Group CEO and Group CFO of Balaji Telefilms Ltd., emphasized the strategic significance of the launch, saying, “With AstroVani by Balaji, we continue our digital transformation journey by entering a high-engagement category that combines India’s cultural depth with the convenience of technology. This launch reinforces our commitment to building scalable digital products that extend Balaji’s legacy beyond entertainment into everyday relevance for consumers.”
Dhaval Sheth, Chief Strategy Officer at Balaji Telefilms Ltd., added, “Our vision is to create a product that taps into one of India’s most trusted cultural pillars — astrology — and present it through a credible, tech-driven experience that today’s audiences can relate to. Every element of AstroVani by Balaji, from its design to its user flow and expert onboarding, has been built to ensure trust, ease, and relevance. As we enter the fast-growing spirituality-tech space, our focus will be making AstroVani by Balaji a platform that balances authenticity with accessibility.”
AstroVani by Balaji marks a significant milestone in Balaji Telefilms’ evolution, expanding its footprint from entertainment into the realm of digital wellness and cultural engagement. With its intuitive interface, verified experts, and commitment to user privacy, the app is poised to become a trusted companion for millions seeking spiritual clarity in a fast-paced world.
