New Delhi: Radico Khaitan Limited, one of India’s largest alcobev companies, announced the launch of its latest innovation—1965 Spirit of Victory Espresso Coffee Premium Dark Rum—on November 7, 2025. This coffee-infused rum debuts in Uttar Pradesh and will soon be available in Jharkhand and Haryana, marking a bold new chapter in Radico Khaitan’s award-winning rum portfolio.
The new expression caters to the rising demand for coffee-inspired spirits, especially among younger consumers seeking deeper, richer flavours and artisanal blends. With this launch, Radico Khaitan strengthens its premium offerings, appealing to modern drinkers who value craftsmanship, flavour complexity, and indulgent experiences.
Crafted as a tribute to the courage of those who defended the nation, the 1965 Spirit of Victory Espresso Coffee Rum blends the richness of Indian rum with the bold intensity of roasted espresso coffee. The result is a dark, velvety rum layered with notes of espresso, mocha, toffee, caramel, vanilla, and hazelnut, finishing with a lingering hint of dark chocolate truffle. It is a full-bodied, aromatic celebration of strength, tradition, and modern taste.
Amar Sinha, Chief Operating Officer of Radico Khaitan, stated, “The Spirit of Victory range has always celebrated India’s legacy of courage and pride. Building on that spirit, we aimed to create something that resonates with today’s evolving palate. With coffee-led flavours gaining immense popularity, the 1965 Spirit of Victory Espresso Coffee Rum delivers a bold, indulgent, and contemporary experience. This new expression reflects our commitment to creating refined, flavour-forward spirits that connect tradition with modern taste.”
Priced at ₹950 for 750 ml in Uttar Pradesh, the rum will be available in three formats—750ml, 375ml, and 180ml. The launch reinforces Radico Khaitan’s commitment to innovation and its mission to offer experiences that resonate with evolving consumer preferences.
Tasting Notes
- Nose: Bold and intense aromas of roasted coffee, dark cocoa, caramelised brown sugar, vanilla, condensed milk, and dark chocolate, with subtle hints of roasted hazelnuts and Irish cream.
- Palate: Velvety sweet, full-bodied, and well-balanced. Dominated by espresso, mocha, and coffee liqueur, with mid-palate notes of caramelised toffee, vanilla bean, and hazelnut.
- Finish: A nostalgic trail of coffee richness with lingering dark chocolate truffle.
Radico Khaitan continues to innovate in the premium spirits segment, blending depth, character, and craft to deliver memorable experiences to discerning consumers.
