New Delhi: Radico Khaitan Limited, one of India’s largest IMFL companies, has announced the launch of Jamun SpicyMint, the latest addition to its Magic Moments ‘Flavours of India’ range. This bold new variant blends tangy jamun, refreshing mint, and a lively spice twist, continuing the brand’s mission to celebrate India’s spirit through inventive, homegrown vodka expressions.
The Flavours of India portfolio reimagines traditional Indian tastes through a contemporary lens, offering consumers a unique fusion of nostalgia and adventure. Following the overwhelming success of Alphonso Mango and Thandaai, Jamun SpicyMint further strengthens Magic Moments’ position as a leader in premium, flavour-forward vodka innovations.
Initially launched in Uttar Pradesh, Jamun SpicyMint is set to expand across Maharashtra, Assam, Goa, Karnataka, Rajasthan, and other key markets nationwide. Crafted for young, adventurous consumers, the variant pairs seamlessly with cocktails and upbeat social occasions, delivering a smooth yet experimental edge that resonates with modern tastes.
Available in 750 ml bottles, the variant will also be offered in 375 ml, 180 ml SKUs, and a trendy pocket pack priced at INR 180. Its distinctive flavour profile — combining jamun’s richness, mint’s freshness, and a subtle spicy kick — reflects Magic Moments’ continued commitment to crafting youthful, premium experiences that stand out in the competitive vodka segment.
Radico Khaitan’s Chief Operating Officer Amar Sinha shared, “Having crossed the landmark of 7 million cases in FY2025 and growing at a remarkable 20% rate in Q1 FY2026, Magic Moments continues to be India’s No. 1 and the world’s 6th largest vodka brand. With our Flavours of India range, we celebrate India’s diversity and love for authentic tastes by reimagining them in contemporary vodka expressions. Earlier this year, Alphonso Mango and Thandaai struck a chord with consumers, reflecting strong growth for these innovative flavours. Building on this momentum, we are now introducing Jamun SpicyMint, a bold and refreshing flavour that brings together nostalgia and adventure, further strengthening our journey of celebrating India in every sip.”
The launch is part of Radico Khaitan’s broader strategy to push boundaries in the premium vodka segment while championing India’s distinct taste and culture on a global stage. With each new flavour, Magic Moments continues to gain traction among consumers who value originality, quality, and cultural resonance in their spirits.
